CRISP-DM 1.0: Step-by-step data mining guide, Pete Chapman, Julian Clinton, Randy Kerber, Thomas Khabaza, Thomas Reinartz, Colin Shearer, RĂ¼diger Wirth, 2000 (The CRISP-DM Consortium) - Defines the industry-standard methodology for data mining, with its "Business Understanding" phase laying the foundation for defining project objectives and success criteria.
Doing Data Science: Straight Talk from the Frontline, Rachel Schutt, Cathy O'Neil, 2013 (O'Reilly Media) - Offers practical perspectives on initiating data science projects, including problem formulation, working with stakeholders, and addressing challenges in defining objectives.