Think about a typical organization today. Data isn't neatly stored in one single place. Instead, it's often scattered across various systems:
Each system holds valuable information, but looking at them in isolation provides an incomplete picture. How can you understand the full customer lifecycle if sales data is separate from support data? How can you analyze marketing effectiveness if campaign data isn't linked to actual sales?
This is where data integration comes in. At its core, data integration is the process of combining data residing in different sources to provide users with a unified view of that data. It's about breaking down data silos and bringing information together in a consistent and meaningful way.
Data from various separate sources is combined through an integration process to create a single, coherent view.
Organizations integrate data for several significant reasons:
Bringing data together isn't always simple. Data often exists in:
MM/DD/YYYY
in one system and YYYY-MM-DD
in another. Country names could be "USA", "United States", or "U.S.A.". Missing values might be represented differently (or not at all).Effectively integrating data requires addressing these inconsistencies and transforming the data into a standard format suitable for analysis or storage in a target system, like a data warehouse.
Data integration is the broader goal, and ETL (Extract, Transform, Load) is one of the primary sets of processes used to achieve it. In the following sections, we will break down exactly what "Extract," "Transform," and "Load" mean in this context.
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